Celebrating another year with a new look

Bankers Insurance Group turns 45 this year. That is huge.

We have endured a constantly changing market, weathered many storms, adapted when needed, and grown when the opportunity arises. And we have been able to do it all because we work with extraordinary employees, agencies, and policyholders. Each year we go over what we’ve done right, what we could’ve done better, and maybe even what needs to change.

While we know we work with amazing people, have great products, and provide exceptional customer service, we were able to identify some inconsistencies and the fact that we look just like every other Insurance Provider out there. So, we decided it was time for a new look and feel!

It was time for a rebrand

A rebrand isn’t just about changing a logo and a color palette. A lot more goes into it. The process included agency partners and policyholder interviews as well as competitor audits. As we went through the process, we found it very interesting that our competitors (and us) all looked and sounded the same. The trend in color was blue (meant to evoke trust, safety, and stability). So, we needed to stand out. The rebranding process would help us do just that and define who we are as a brand and then build an entire brand identity that reflects that.

What does a brand identity include? Glad you asked!

While Brand identity does include logos, typography, colors, and packaging, it also includes messaging in marketing material, customer service responses, as well as complements and reinforces a brand’s existing reputation.

One of the things Bankers Insurance Group does best is customer service, being the reliable neighbor that is there to help when it matters most. So, we took that and ran with it.

What’s Changed:

Logo

Our new logo uses the Enso, which symbolizes strength, enlightenment, and togetherness. It is inspired by our commitment to the community, longevity, and being there when it matters most.

Old

New

Color

The Bankers color palette is meant to evoke optimism, professionalism and sophistication. The Bankers Eggplant and Cream bring stability and reassurance. The bright pops of color bring optimism, modernity, and keep the brand fresh.